Sports Media Essay - 1063 Words

Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the†¦show more content†¦Like female athletes, African Americans have had a difficult time getting equal treatment and representation for their successes by the media. African Americans were thought to have a feeling of hate towards others, as displa yed in the classic feature, Remember the Titans, â€Å"Look at them, they hate us, they’ll always hate us.† In today’s sports arena, African American athletes are represented in their sports’ categories in a much larger group than in the past. However, they are still struggling to have the same equalization as their teammates in the media’s representation of their talents and skills. A typical stereotype of the African American by the media is their depiction of them having more brawn than brain. For example, Luke Walton of the Los Angeles Lakers, for example, is a white male whom commentators often commend for his high basketball IQ when he makes plays, but often fault for his insufficient physical ability when he doesn’t. African American teammates of Walton’s, in contrast, find their â€Å"skills† praised when they execute well and their â€Å"mental errors† blamed for failures to execute. Sports-related socializati on of this discriminatory type can perpetuate stereotypes generation after generation. A pattern of distortion by the press that is more prevalent in the high school and college is the classic stereotype in North America of the jock. A jock refers to maleShow MoreRelatedSports Media Changing the Sports Industry 648 Words   |  3 Pagesimpact ESPN has made on sports, sports media and the sports industry as a whole can’t be overlooked. On September 7th 1979 ESPN launched their flagship show, SportsCenter. This moment in sports media history was a game changer for the way fans consume sports. It is amazing that back in 1979, the concept of watching highlights and footage of games when they were happening or just completed was unfathomable for most people. 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